Without a Verb

Here's a little sound bite from Steve Jobs from this New York Times article:

"There are no “verbs” in the iPhone interface," he said, alluding to the way a standard mouse or stylus system works. In those systems, users select an object, like a photo, and then separately select an action, or “verb,” to do something to it."

Sometimes simplicity can be achieved by eliminating the verbs.

The Hardest Part of Good Design

Design extraordinaire Philippe Starck explains thus:

"The simpler an object is, the harder it is to make it: decoration always conceals something else."

[From the book 'Starck' by Conway Lloyd Morgan]